Gorilla Tribe: A French brand for your silicone laces

Who hasn’t ever had problems with their shoelaces?

They come undone, loosen, break, are too short or too long… We waste time tying and untying them, sometimes to the point of giving up and damaging our trainers.
For children, young and old alike, shoelaces remain a real daily challenge.

Gorilla is a young French brand with a clear mission: to make everyday life more practical and more comfortable thanks to silicone shoelaces.

Above all, Gorilla is an adventure, built on simple and essential values: well-being, sharing, and a responsible commitment to French craftsmanship.

Born from a spirit of connection, encounters and shared purpose, the idea of a “tribe” truly comes to life in this family challenge: launching a new French brand of shape-memory silicone shoelaces designed for the well-being of everyone.

Silicone puts an end to all the frustrations of traditional shoelaces: no more laces that come undone, are too short or too long, or get dirty.

The Gorilla project was created in January 2020 in Lyon, driven by the initiative of Hélène and Guillaume, a founding couple united by the desire to create a product that is useful and accessible to everyone.

Discover the story of the brand in video:

VIDEO YT

From the very beginning, the goal was clear: to offer sports shoelaces capable of delivering optimal comfort and perfectly adapted support for each sport; Triathlon, Running, Trail running and Team sports.

As our silicone sports laces were developed, many users expressed a new need: to enjoy the same level of comfort in their everyday trainers.

This led to the creation of our urban lace range also made from silicone, but with a different shape and a softer tension, designed for daily use, whether in the city or at work.

Our evolution has been guided entirely by your feedback, your habits and your real needs.

Behind Gorilla lies, above all, a human and family adventure.

Guillaume brings industrial expertise. He runs a family business specialising in the manufacture of silicone components, based just north of Lyon.
Hélène brings the vision, communication and connection with the community. Following a diagnosis of multiple sclerosis in 2016, she placed well-being and comfort at the heart of her daily life, and at the heart of the Gorilla project.

We also have a small team who support the adventure every day!

Since its creation, Gorilla has continued to grow thanks to the trust of our community:

• over 6,000 orders placed on our e-shop

• more than 400 retailers accross the world

• thousands of trainers fitted with Gorilla laces

So many athletes, city-dwellers, children and adults who share the same simple goal:
To feel good in their trainers!

Start by changing your laces to maximise the comfort in your shoes!